Back in the olden days there was a company called Nokia who launched a smartphone with the best sound quality in the world. To advertise this, we designed an app to show off its capabilities. A free, ‘make your own music’ looping app that promptly went to the top of the download charts – just above Spotify.
But how do you advertise the app that you’ve made to advertise a phone?
By flying to Shanghai, of course, and using said app to record the sounds you find in poodle parlour, turning it into a track with Warrior One.