Hello there,

I am a writer, creative director and award-winning runaway from the advertising industry, having worked with everyone from Nike to Prada to The BBC. My writing has appeared in The Guardian, The Sunday Times and Stylist Magazine, among others.

My bestselling debut, ‘How To Grow: a guide for gardeners who can’t garden yet’, reached Number 11 in Amazon books, knocking Monty Don off the top spot for a moment there.

Before stepping away from advertising, I was one of Europe’s youngest Executive Creative Directors (essentially Don Draper in Mad Men - only blonder, and ever so slightly less womanising) and one of the very few women in the world to hold this position. I helmed the high profile re-launch of BBC Three from terrestrial channel to a purely digital offering and, as global creative director, made Volvo cars cool. No mean feat. Residing just behind the scenes of popular culture, I am adept at spotting trends, opportunities and art directing the hell out of anything I can get my hands on.

Having run away from London and any semblance of a proper career you can now find me covered in mud on the Dorset coast, juggling my time between writing, creative consultancy, and a number of TV and film projects.