Volvo have a very clear aim. By 2020, no person will be killed, or seriously injured, by a new Volvo.
Teaming up with Swedish startup Albedo 100, this was a small project in the midst of our global Armageddon of a creative account. It went mental. Millions of views, coverage across the world (from Wired, Buzzfeed and Mashable to Fox News, ABC News and the Sydney Morning Herald), I even found myself being interviewed by USA Today. Which just goes to show that ‘advertising’ isn’t always the answer.
Among all sorts of awards, LifePaint picked up 3 Cannes Lions Grand Prix. During my time as Creative Director of Volvo, we won a D&AD Black Pencil for most awarded brand.
I CDd this with the quiet/ slightly unhinged genius of Jonas and Rasmus.