Hollie Newton


To promote Volvo's advanced in-car air filtration system, we decided to sell Swedish Air itself.

Working with with New York-based glass studio OFF CENTRE, the genius minds of Jonas Roth and Rasmus Smith Bech. conjured up a luxury ‘Swedish Air Inhaler’ to draw attention at car shows and dealerships. The challenge? Develop a packaging concept for how ‘Swedish Air’ might be bottled as a consumable; a glass depiction of a deep breath of air.