Hollie Newton

Lactofree needed a bit of a creative pick-me-up.

So we threw a load of hedgehogs at it. Who just so happen to be lactose intolerant as a species. (Thank you advertising gods.)

We also designed a new look and feel for the brand - to work across digital, PR, and press. The following posters run in sequence as an escalator sequence on the London Underground.

You can visit the Lactofree website here.