Hollie Newton

When we came to refresh Honda's sponsorship of Channel 4 Documentaries, we thought it would be the perfect opportunity to feature real-life customers who use their Honda products in unusual and interesting ways.

Creating a series of mini documentaries, the TV idents acted as 'trailers' for the longer format films, housed in an online Honda Stories hub.

Here's Roger, delivering emergency blood up and down the country for free on his Honda bike:

Here's Philippa, farming a herd of alpacas in the middle of a muddy Oxfordshire field, with her trusty Honda ATV:

And here's Ben, fishing for bass with luminous flares in the middle of the night, with his two massive Honda engines for company. (Cold shoot):

In the 'take part' section of our hub, we invited Honda owners to upload stories and photographs about the surprising ways they use their own products.