Hollie Newton

In the olden days, there was a shiny virtual world called Habbo Hotel on The Internet, mainly populated by teenagers. Hundreds of thousands of them.

To let young teenage girls know about the HPV virus, and how the vaccination programme would help protect them against cervical cancer, we designed an NHS garden.

With live seminars, virtual nurses, and NHS nurses on hand every Tuesday and Thursday. We even picked up a Guardian Media Innovation Award - which was nice.